Year 1
- Principles of Marketing
- Economics
- Business Communication
- Creative Thinking
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Marketing
Market analytics, brand strategy, communications and customer experience.
01 / About the programme
Learning with a practical outcome
Marketing education grounded in economics, market analytics, brand management and practical projects developed with employers.
01Market research
02Brand management
03Marketing communications
04Consumer behaviour
02 / Study plan
What you will study
Year 2
- Consumer Behaviour
- Marketing Research
- Statistics
- Copywriting
Year 3
- Brand Management
- Media Planning
- Pricing
- Services Marketing
Year 4
- Strategic Marketing
- Customer Experience
- Internship
- Bachelor Thesis
The list presents the main compulsory components. Electives are added to each student’s individual learning plan.
03 / After graduation
Career opportunities
01Marketing manager
02Brand manager
03Market researcher
04Communications specialist
05Customer experience manager
Programme team
Department of Marketing
NP
Nadiia PysarenkoHead of Department, PhD in Economics
All faculty →04 / International horizon